Read the site through the massing

Consider orientation, daylight and the building's relationship to its surroundings from the first step. A form becomes meaningful when it responds to its context.

Bring the program into the conversation

Look at the main spaces, their relationships and routes together. This helps the formal idea align with the organization of the building.

Give small decisions room

Facade rhythm, shadow depth and floor proportions can change the character of a design. Compare changes one step at a time.